Jurnal Mahasiswa Manajemen https://www.jeinsa.com/index.php/jaman <p>Jaman : Jurnal Mahasiswa Manajemen <br />Diterbitkan oleh LEMLIT dan Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Ichsan Sidenreng Rappang. Jurnal Mahasiswa Manajemen terbit 2 kali dalam satu tahun, terbit pada bulan januari sampai dengan Juni dan Juli sampai dengan Desember. Kami mewadahi para penulis-penulis ilmiah di Bidang Manajemen, tidak terkecuali (1) Manajemen Strategik, (2) Manajemen Pemasaran, (3) Manajemen Keuangan, (4) Manajemen Operasional, (5) Manajemen Sumber Daya Manusia, (6) Manajemen Rantai Pasok, (7) Bisnis dan / atau (8) Penelitian di bidang organisasi yang memiliki dampak dan kegiatan manajerial, untuk ikut bergabung bersama jurnal kami ... </p> en-US fahruddinkurnia20@gmail.com (Dr, Fakhruddin Kurnia M, S.E., M.M) suriadi0703@gmail.com (Suriadi, S.E., M.M) Sat, 03 May 2025 12:38:23 +0000 OJS 3.2.1.3 http://blogs.law.harvard.edu/tech/rss 60 THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT NUDAS WEDDING DECORATION AT MAJJELLING JALAN GANGGAWA https://www.jeinsa.com/index.php/jaman/article/view/114 <p><em>Nudas Wedding Decoration is one of the companies in the service sector. Namely wedding Organiczer, which provides servise to serve wedding events. This study aims to determine the effect of service quality on customer satisfiction at Nudas wedding decoration. This study usus descriptive methods with correlational rsearch types. The population ini this study were all costumers who had used the services of Nudas wedding decoration. The research sampel was selected using a nonprobabiliy sampling approach with accidental sampling technique with the lemeshow formula with sample size of 96 respondents. The data collection technique in this study used a quaestionnaire. The data analysis&nbsp; techniques used are descriptive statistics. Inferential statistics, Inferential statistics, validity test, reliability test, classical assumption test which consists pf normality test, heteroscedasticity test, autocorrelation test and statistical hypothesis testing which consists of determination coefficient test (R2) and t test (parsial test). The results of research on service quality (X) have a positive and significant effect on costumer satisfaction (Y) Nudas Wedding Decoration Jalan Ganggawa Sidenreng Rappang. These results indicate that the better the quality of service provided to customers, the customers satisfation will also increase.</em></p> Kurniawan Kurniawan, Nurfatmawiyanti Nurfatmawiyanti, Auliyah Nurwafiyyah Copyright (c) 2025 Jurnal Mahasiswa Manajemen https://www.jeinsa.com/index.php/jaman/article/view/114 Sat, 03 May 2025 00:00:00 +0000