Saiyed, R., Kalsum, U. and Said, A. 2025. COMMUNICATION STRATEGIES BETWEEN MSMES AND CUSTOMERS IN INCREASING BRAND TRUST: A LITERATURE REVIEW. Jurnal Ekonomi Ichsan Sidenreng Rappang. 4, 2 (Dec. 2025), 652–660. DOI:https://doi.org/10.61912/jeinsa.v4i2.353.