Asmirani, S. ., & Islamiah, F. . (2025). INTEGRATING SOCIAL MEDIA AND CONSUMER BEHAVIOR: AN ANALYSIS OF THE EFFECTS OF CONTENT, INFLUENCER CREDIBILITY, AND E-WOM ON PURCHASE INTENTION THROUGH BRAND ENGAGEMENT. Jurnal Ekonomi Ichsan Sidenreng Rappang, 4(2), 266–275. https://doi.org/10.61912/jeinsa.v4i2.270