Nuraeni, N., Arif, M. R. . and Bidol, S. . (2026) “THE INFLUENCE OF SERVICE QUALITY AND LOCATION ON CUSTOMER PURCHASING DECISIONS AT PLASTIC STORES IN MAKASSAR CITY”, Jurnal Ekonomi Ichsan Sidenreng Rappang, 5(2), pp. 165–178. doi: 10.61912/jeinsa.v5i2.523.