Jurnal Ekonomi Ichsan Sidenreng Rappang

BRAND IMAGE, PRICE, AND TRUST AS PREDICTORS OF TICKET PURCHASE INTENTION ON DIGITAL PLATFORMS

Rusdiansyah Rusdiansyah — 2025-09-08

Abstract

This study aims to analyze the influence of brand image, price, and trust on consumers’ intention to purchase tickets online. A quantitative approach with SEM-PLS was employed, involving 280 respondents in Tarakan City selected through purposive sampling. Data were collected using a seven-point Likert scale questionnaire and analyzed with SmartPLS 3.0. The results show that brand image significantly affects both price perception and consumer trust. Furthermore, price and trust were found to positively influence online purchase intention. Thus, brand image not only shapes consumers’ perception of price but also enhances their level of trust. At the same time, strong trust and reasonable pricing encourage consumers to proceed with purchasing decisions. These findings highlight that brand image and trust are essential elements in marketing strategies for online ticket providers, helping to attract consumers and strengthen their intention to buy.

Keywords: Brand image, Price, Trust, Purchase intention, Online ticket, SEM-PLS

THE ROLE OF EMPLOYEE ENGAGEMENT AS A MEDIATION OF THE DETERMINANTS OF ORGANIZATIONAL COMMITMENT AT PT. XYZ

Hotto Formandha Hutapea — 2025-09-12

This study examines the influence of employee well-being, transformational leadership, and organizational culture on organizational commitment, with employee engagement serving as a mediating variable among employees of PT XYZ in the steel manufacturing and construction sector. This study employs a quantitative approach with a causal associative research design. The research population consists of 278 employees of PT XYZ in 2024, and the sample was determined using a purposive sampling technique, resulting in 172 respondents. This number was chosen because it approaches the moderate sample size, thus categorized as adequate and considered sufficiently representative of the research population. Data were collected through questionnaires and analyzed using statistical methods to examine both direct and indirect relationships among variables. The findings reveal that: (1) employee well-being has an effect on organizational commitment; (2) transformational leadership has an effect on organizational commitment; (3) organizational culture has an effect on organizational commitment; (4) employee well-being does not affect employee engagement; (5) transformational leadership positively influences employee engagement; (6) organizational culture does not affect employee engagement; (7) employee engagement positively influences organizational commitment; (8) employee engagement does not mediate the relationship between employee well-being and organizational commitment; (9) employee engagement does not mediate the relationship between transformational leadership and organizational commitment; and (10) employee engagement does not mediate the relationship between organizational culture and organizational commitment.

THE EFFECT OF MOTIVATION, CAREER DEVELOPMENT AND COMPENSATION ON JOB SATISFACTION (A Study on the Sales and Marketing Department of PT Soho Global Health Alliance Division in Java Island)

Achmat Riskiyono — 2025-09-17

This study aims to determine the effect of motivation, career development, and compensation on job satisfaction in the sales and marketing department of PT Soho Global Health, Alliance Division, in Java. The strategy used in this study was an associative strategy using a survey method. The population of this study was all 60 employees working in the sales and marketing department of PT Soho Global Health, Alliance Division, in Java. The sample collection technique used a nonprobability sampling method with a saturated sampling technique, with a sample size of 60 employees. Data collection used a questionnaire that had been tested for outer and inner models. This study used the smartPLS program version 3.2.9 and Microsoft Excel. The results showed that the variables (1) motivation influenced job satisfaction, (2) career development influenced job satisfaction, and (3) compensation influenced job satisfaction.

THE INFLUENCE OF COMPENSATION AND DISCIPLINE ON EMPLOYEE PERFORMANCE THROUGH MOTIVATION AT THE DARKUTHNI MAIN CLINIC, TOJO UNA-UNA REGENCY, CENTRAL SULAWESI PROVINCE

Adriansyah Adriansyah — 2025-09-27

This study aims to analyze the effect of compensation and work discipline on employee performance, with motivation as an intervening variable, at the Darkuthni Main Clinic in Tojo Una-Una Regency, Central Sulawesi. This study used a quantitative approach with a survey method among all employees. Data were collected through questionnaires and analyzed using Partial Least Squares-based structural equation modeling. The results indicate that compensation has a positive effect on performance, while work discipline has a positive effect on motivation. Motivation has been shown to improve employee performance and act as a mediator in the relationship between work discipline and performance. These findings confirm that improving discipline can boost motivation, which ultimately impacts performance, while appropriate compensation can directly improve performance. The practical implications of this study are the need for management to prioritize discipline programs, strengthen motivation, and refine a fair and competitive compensation system.

THE EFFECT OF EXPORTS, DOMESTIC INVESTMENT AND INTEREST RATES ON GROSS DOMESTIC PRODUCT

Annisa Handayani — 2025-10-05

This study aims to analyze the effect of exports, domestic investment (PMDN), and interest rates on Indonesia’s Gross Domestic Product (GDP). The research uses quarterly time-series secondary data from 2017 to 2022 obtained from the Central Bureau of Statistics (BPS). The analysis method employed is multiple linear regression with the Ordinary Least Square (OLS) approach using EViews 12, supported by classical assumption tests to ensure model reliability. The results indicate that exports, domestic investment, and interest rates each have a positive and significant effect on GDP. Simultaneously, these three variables also significantly influence GDP with a contribution of 96.78%, while the remaining variation is explained by other factors outside the model. These findings highlight the importance of strengthening exports, enhancing domestic investment, and carefully managing interest rate policies to promote Indonesia’s economic growth.

Keywords: Exports, Domestic Investment, Interest Rates, GDP.

E-LEARNING LEARNING METHOD USING TECHNOLOGY ACCEPTANCE MODELING (TAM) FOR ACCOUNTING LEARNING

Sri Hutami Adiningsih S — 2025-09-07

This study aims to develop an e-learning based learning model. By implementing e-learning learning design, both lecturers and students can more easily design and develop courses, especially those relevant to the needs of accounting learning in the Accounting Study Program, State University of Makassar. The main objective of this study is to identify factors that influenceThe success of e-learning through the Technology Acceptance Model (TAM) approach, encourages the optimization of e-learning utilization in the learning process, and increases the effectiveness of its use in the Makassar State University environment. The design of the e-learning learning system in this study refers to the TAM concept, which is a model that explains user acceptance of information technology systems. This model consists of five main constructs: perceived usefulness, perceived ease of use, attitude toward behavior, behavioral intention, and actual technology use. Hypothesis testing was carried out using the Structural Equation Modeling (SEM) method, through the stages of validity and reliability evaluation, model fit testing, latent construct coefficient analysis, and indirect and total effect testing. Of the seven hypotheses proposed, five were accepted, and other two hypotheses were rejected.

EFFECTIVENESS OF REGIONAL ASSETS USE IN THE FINANCIAL AGENCY AND REGIONAL ASSETS OF PANIAI REGENCY

Yance Nawipa — 2025-09-17

This study aims to examine how regional assets are used at the Paniai Regency Regional Finance and Asset Agency. The research method used was a descriptive qualitative approach, with data analysis through interviews and field observations. Key informants were obtained through interviews with five individuals. The results indicated that the asset utilization system is ineffective. Asset management still lacks an integrated application, human resources are low, they have never participated in training, workshops, or workshops on asset management, the planning system is suboptimal, assets are controlled by certain individuals in large numbers, and some assets are used by individuals outside the scope of the Regional Work Unit (SKPD). Internal factors include the suboptimal competence of managing officials, who have never participated in technical guidance, training, or training on asset management. External factors include the lack of a specific budget allocation for human resource development for asset management, as well as social, cultural, and geographic conditions, as well as public awareness of participation and understanding the importance of properly protecting, maintaining, and managing assets.

PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM PENYEBARAN INFORMASI PELATIHAN TENAGA KERJA BERBASIS KOMPETENSI DI KELURAHAN GUNUNG SETELENG MELALUI DINAS TENAGA KERJA DAN TRANSMIGRASI KABUPATEN PENAJAM PASER UTARA

Yaksi Belaning Pratiwi Kuncoro — 2025-09-17

This study aims to analyze the use of Instagram social media in disseminating competency-based workforce training information as well as supporting and inhibiting factors of Instagram social media in implementing competency-based workforce training. The results of this study indicate that the use of Instagram social media in disseminating competency-based workforce training information in Gunung Seteleng Village through the Manpower and Transmigration Office of North Penajam Paser Regency has been maximized because Instagram is the fastest growing social media and almost everyone knows and uses Instagram. Supporting factors include complete and interesting features, user interest and enthusiasm, ease of interaction and communication, broad potential for use, popular media platforms, Instagram as a free application that can be downloaded by anyone, ease of use of features provided by Instagram is easy and fast in disseminating information, reaching a wide target, which has the meaning of Instagram social media utilization of Instagram social media as a promotional media that has a very large influence on the reach of information, the existence of information in the category of government agencies, increasing the number of competency-based training registrations, and the availability of budgets and operational support facilities for Instagram social media. Meanwhile, inhibiting factors include privacy and security issues, trust and fraud issues, potential negative social impacts, competition for user attention because Instagram is a platform dense with various brands, determining ideas and concepts, having to monitor comments from people who want to take part in workforce training, dividing time, and lack of human resources.

THE ROLE OF FINANCIAL LITERACY AND FINANCIAL SELF-EFFICACY ON THE CONSUMER BEHAVIOR PATTERNS OF STUDENTS AT THE NUSANTARA COLLEGE OF ECONOMICS, MAKASSAR

Muhammad Yani — 2025-09-29

This research aims to analyze the role of financial literacy and financial self-efficacy on the consumer behavior patterns of students. Consumerism is a critical issue in the era of globalization, where consumptive behavior, characterized by excessive purchasing without a clear function, is growing. Theoretically, financial literacy equips individuals with the knowledge and skills for financial management, while financial self-efficacy is the self-belief in one's ability to manage finances effectively. The research employed a quantitative method with a descriptive-survey approach. The study population was 481 students in the odd semester of 2024, with a sample of 83 respondents determined using the Slovin formula. Data were collected through questionnaires, observation, and interviews, and then analyzed using multiple linear regression after validity, reliability, and classical assumption tests. The hypothesis test results (F-test and t-test) show that financial literacy and financial self-efficacy, both simultaneously and partially, do not have a significant effect on students' consumptive behavior. The coefficient of determination (R2) of 0.050 indicates that the two independent variables only explain 5% of the variation in consumptive behavior, with the remaining 95% being influenced by other factors outside the research model. These findings suggest that students' financial knowledge and self-confidence may be inadequate or not yet internalized in daily practice, and their consumptive behavior is more influenced by external variables such as lifestyle or social environment pressure. Therefore, students are advised to be wiser in using money and avoid unnecessary consumptive behavior.

THE IMPACT OF YEN EXCHANGE RATE, COAL REFERENCE PRICE, LNG PRICE, AND COAL PRODUCTION ON INDONESIA COAL EXPORTS TO JAPAN

Adhy Satya Pratama — 2025-10-08

This study examines the influence of yen exchange rate, coal reference price, LNG price, and coal production on Indonesian coal exports to Japan to understand bilateral energy trade dynamics in optimizing Indonesian coal exports. This quantitative explanatory research uses time series data from 2000-2023. The study aims to comprehensively analyze the influence of economic variables on coal exports. The research results show that only the LNG price variable has a significant positive effect with a coefficient of 0.2311, while yen exchange rate, coal reference price, and coal production have no significant effect, which becomes the main finding from this multiple regression analysis. Additionally, the ability of the four variables to explain 69.41% of coal export variation indicates a good model in explaining the energy substitution phenomenon. Therefore, export strategies that consider LNG price dynamics as a determining factor are needed. Thus, all factors, both supporting and hindering, need to be identified immediately so that solutions can be found in efforts to optimize Indonesian coal exports to Japan.

INFLUENCE MOTIVATION ACHIEVMENT AGAINST MINDSET ENTREPRENEURSHIP IN STUDENTS MAKASSAR STATE UNIVERSITY FACULTY OF ECONOMICS

Sumiati Tahir — 2025-09-23

The purpose of this study is to ascertain how accomplishment motivation affects students at Makassar State University’s Faculty of Economics with regard to their entrepreneurial attitude. A sample of one hundred students was taken using the Probability Sampling approach. Primary data, or information obtained directly from respondents via surveys, and secondary data were the methods used to acquire the data. A questionnaire was employed in the data-gathering process. Simple regression analysis was conducted using SPSS as the data analysis tool. The study’s findings indicate that accomplishment motivation had a direct, favorable, and significant impact on the entrepreneurial attitude.