The Effect Of Digital Banking Services On Customer Satisfaction At Pt Bank Sulselbar Sidenreng Rappang Branch

Abstract

The phenomenon that occurred in this study was that researchers saw several things that affected digital services because they did not understand how to use Sulselbar mobile and found it difficult to use the application. This study aims to analyze the effect of digital banking services on customer satisfaction at PT Bank Sulselbar Sidenreng Rappang Branch. The research design used is a quantitative method with a descriptive approach. The sample used in this study was 96 people, with a non-probability sampling technique through purposive sampling. Based on the results of research and analysis regarding the effect of digital banking services on customer satisfaction at Bank Sulselbar Sidenreng Rappang Branch, it can be concluded that digital services have an effect on customer satisfaction. This is proven by the t-test which shows the calculated t value is greater than the t table (2.550> 1.98580) and a significance value of 0.012 which is smaller than 0.05, so the hypothesis is accepted, namely digital banking services have a positive and significant effect on customer satisfaction at PT Bank Sulselbar Sidenreng Rappang Branch. For further research, it is recommended that researchers add other variables that can affect customer satisfaction.