THE INFLUENCE OF BUSINESS LOCATION AND PRICING ON PURCHASE INTEREST AT A&A CELL CREDIT COUNTER BUSINESS IN MAKASSAR CITY STORE IN MAKASSAR

Authors

  • Tria Haryuni Dammar Manajemen, Stie Amkop Makassar

DOI:

https://doi.org/10.61912/jeinsa.v4i2.308

Keywords:

Business Location, Pricing, Purchase Interest

Abstract

This study aims to determine the influence of business location and pricing on purchase interest at A&A Cell Credit Counter in Makassar City. The research employed a quantitative approach with an associative design. The population consisted of 67 individuals, while the sample included 67 respondents selected through simple random sampling. Primary data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS software. The results revealed that business location has a positive and significant effect on purchase interest. Pricing was also found to have a positive and significant effect on purchase interest. Simultaneously, business location and pricing strongly influence consumers’ purchase interest. These findings emphasize that the combination of a strategic location and competitive pricing is a key factor for A&A Cell in enhancing customer attraction and loyalty amidst the intense competition in the mobile credit counter business in Makassar City.

References

Aditya, G., Ristanto, H., Kusmanto, & Rubiyati. (2022). Jurnal Bingkai Ekonomi. Jurnal Bingkai Ekonomi, 1–8.

Subakti, B., Efrina, L., Akbar, E. E., Usaha, L., Jual, H., Produk, K., & Pembeli, K. (2023). Analisis Pengaruh Lokasi Usaha, Penetapan Harga Jual Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Dalam Perspektif Ekonomi Islam. Jurnal Ekonomi Dan Bisnis Islam, 01(01), 3–08.

Ubaydillah, A., Widarko, A., & Sarawati, E. (2023). Pengaruh Promosi, Harga Dan Lokasi Terhadap Minat Beli Konsumen Rocket Chicken, Tlogomas Kota Malang. 14(01), 641–649.

Downloads

Published

2025-12-12

How to Cite

Dammar, T. H. (2025). THE INFLUENCE OF BUSINESS LOCATION AND PRICING ON PURCHASE INTEREST AT A&A CELL CREDIT COUNTER BUSINESS IN MAKASSAR CITY STORE IN MAKASSAR. Jurnal Ekonomi Ichsan Sidenreng Rappang, 4(2), 423–431. https://doi.org/10.61912/jeinsa.v4i2.308

Issue

Vol. 4 No. 2 (2025): Hal

Section

Articles

License

All writing in this journal is the sole responsibility of the author. Jeinsa provides open access to anyone so that the information and findings in these articles are useful for everyone. Jeinsa can be accessed and downloaded for free, free of charge, following the Creative Commons License

Jeinsa : Jurnal Ekonomi Sidenreng Rappang is licensed under a  Creative Commons Attribution 4.0 International License.