PENGARUH PEMASARAN DIGITAL DAN KUALITAS PRODUK TERHADAP PENJUALAN HASIL TANGKAPAN NELAYAN KONAWE UTARA
DOI:
https://doi.org/10.61912/jeinsa.v4i2.315Kata Kunci:
Pemasaran Digital, Kualitas Produk, Penjualan Hasil Tangkapan NelayanAbstrak
This study aims to determine (1) the effect of digital marketing on the sale of fishermen’s catch, (2) the effect of produt quality on the sale of product quality on the sale of fishermen’s catch, (3) the effect of digital marketing and product quality on the sale of fishermen’s catch. The number of samples in this study were 100 respondents. The results of the study show that digital marketing has a very good effect on the sale of fishermen’scatches of 0,398. Product quality is proven to have a positive effect of 0,678 on sales.
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